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Review
"Just one idea in this book could make (or save) you millions." -- Robert Allen, author of "Multiple Streams of Income""Riveting. Mind-expanding. A by-god masterpeice." -- Joe Vitale, author of "Hypnotic Marketing""The best book of the new millennium!" -- Robert Anton Wilson, co-author of "Illuminatus!"
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About the Author
Mark Joyner is the CEO of aesop.com and one of the early pioneers of Internet marketing. He is a frequent guest expert on national TV and radio. Formerly a U.S. Army Officer and cold war veteran of U.S. Army Intelligence, he turned his fledgling one-man Internet business (on a shoe-string budget) into a multi-million dollar international corporation. He is responsible for creating many of the top 100 most visited sites in the world, and has helped other sites achieve this status as well. Mark speaks Korean fluently, plays guitar and sings for a Los Angeles band, does his best thinking "hanging upside down in inversion boots," lives in a Hollywood flat that was once the home of Errol Flynn, surfs the beaches of Southern California ("poorly," he adds), works out two or three times a day, is involved in various philanthropic activities, and can be found chatting with panhandlers on the streets of Hollywood Blvd. from time to time ("For my benefit, not theirs," he says.). To find out what Mark is up to now, you can sign up for his free newsletter. You'll also learn the latest in "Mind Control Marketing" and get free mind-altering lessons that will change the way you do business.
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Product details
Paperback: 175 pages
Publisher: Steel Icarus Books; F First Edition Used edition (September 1, 2002)
Language: English
ISBN-10: 0971932506
ISBN-13: 978-0971932500
Product Dimensions:
7.5 x 0.5 x 10 inches
Shipping Weight: 15.2 ounces
Average Customer Review:
4.2 out of 5 stars
109 customer reviews
Amazon Best Sellers Rank:
#1,181,736 in Books (See Top 100 in Books)
The guy is a used car salesman who embellishes and hypes well. Nothing new in this book. Do not bother.
excellent
If you are serious about online businesses, read this book. It clearly states that you must control the mind of your visitor in order to get him to click again to your site, or buy your products, and it teaches you just that with well explained chapters and graphics.
How disappointing! ... This book has absolutely nothing new in it. Each chapter is summarized in two pages and then followed by a series of inane cartoons that simply re-summarize the chapter. Imaging how complex and informative the chapter must be if it can be summed up in a cartoon. Dropping words like "Heisenberg's Uncertainty Principle" and making obscure references to US Military Manuals (in the same breath as mentioning "The Art Of War" by Sun Tzu) and using hoary old chestnuts like Maslow's hierarchy of Needs and the experiments of Stanley Milgram left me cold. ... I read about these in first year psycho in the 70's.The biggest hype is in the Introduction by Joe Vitale ...Not worth it. That's my opinion.
A very good book that gave me a new way to look at marketing and the understanding of what makes people saying yes to an offer.
I like yourself considered buying this book, but was very hesitant. I read mixed reviews even though largely the masses said it was a good purchase. Still though the price was high and the material incredibly unknown. I wish I had read what I am about to tell you. This book is not going to turn you into a mastermind(unless you are a rookie mastermind)It won't tell you how to manipulate people to worship you(again unless you had the potential talent to begin with).The people that complain about this book are the ones with little talent. People who are better off leaving this book to someone more inclined to build off the concepts. The author talks about subtle tips you probably have not thought about before. Now, who would this book best serve? Well, anyone wishing to sell something. Anyone wishing to start something and gain a following.While it won't tell you step by step, it will get you going in the right direction. The book does have comic strips in it which are quirky and fun. If you are the serious type, it will likely seem childish. This book will open your eyes to concepts that will benefit you, if you have a knack already for his concepts. I keep stressing this point, to make you remember it.You can also find this material in electronic PDF. Which like the professional I am, got my copy. Yes I didn't pay that price. It took me around 45 minutes to locate a legit link through ******* but I did find it. No reason why the working man can't have access to this material. With that, be well.
I am always surprised at how quickly people are ready to attack success.First: I am not affiliated in any way with Mr. Joyner. I am on one of his email newsletter lists (voluntarily, I might add).The people who have labeled his emails as "spam" must be confused about the meaning of that term. Mr. Joyner practices a very rigorous anti-spam method of marketing. His web site is very clear on this.The book is about MARKETING... and he used MARKETING to get his book to #1. Lots of authors give incentives to readers for buying their books - almost all of the SUCCESSFUL ones do. What are book tours, bonus books, and book signings about if not to "manipulate sales"?This is a very good book that relates some of the reasons marketing works. If you're looking for a "fill in the blanks" textbook, this isn't it - but it never claimed to be.I hate seeing an innocent man attacked needlessly. Please ignore the petty shots taken at Mr. Joyner by the "self proclaimed curmudgeons" here. Remember, "those who can, DO. Those who CAN'T become critics."
The fact that Mark Joyner knows how to get inside the minds of consumers using Military Intelligence is scary. But you don't have to be afraid because this book teaches you how to do the same. This book gives new meaning to "unfair advantage" over your website visitors, customers and competitors.I keep the list of 20 important Marketing techniques that this book explains right by my computer because I'm convinced that if you follow them, your marketing will be successful. If you're on Mark Joyner's mailing lists, you know that he practices exactly what he recommends here. And that's proof that this is not theoretical guru-speak.One of the best things Mark Joyner says is that he advertises for free. This is very inspirational for small businesses who may be fooled into thinking they have to spend a lot of money to advertise effectively.This book could have been smaller and still just as informative if the illustrations were left out. I didn't find them necessary but perhaps some people need a visual illustration of a point more than others.My only criticism is it is more about principles to follow and not so much examples of how to practice them. For that reason, beginners may not understand how to take advantage of this information.While seasoned marketers may have seen some of these ideas before, there were enough new useful concepts that my mind was swimming with new things to try on my websites.I still get the feeling Mark Joyner is holding back lots of good stuff. But that is most likely because Aesop has lots of other products that help you put this information into practice. And enticing people to hang around out of curiosity is exactly one of the principles Mark teaches. He is a master at building long-term relationships with customers.
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